A decade of Anglo-German Collaboration
At the beginning of 2006 Eureko’s founder and MD, Vivien Hacker, was introduced by a UKTI international trade advisor, to Mike Marczynski. He was looking for someone to carry out some market research into the German heavy goods vehicle sector. The trade advisor, Andrew Fawcett, had already brought Vivien to the attention of a number of companies in the region (Cumbria and North Lancashire) sensing that she could be useful in helping them to make progress in Germany, which - then as now - is Britain’s biggest European trading partner.
Vivien’s first hand knowledge of the German business mentality and culture – she was born and raised in Frankfurt am Main – plus her fluent command of English, quickly impressed Mike. A good fifteen years earlier, in the early 1990s, he had invented and developed a unique safety product, called the Checkpoint, which is fitted on the wheel nuts of HGVs in order to indicate to drivers and fleet maintenance teams if a wheel nut is in danger of coming loose – with unimaginable consequences. He had already made the breakthrough in the UK market and now he wanted to set about tackling the continental European markets with the help of native speakers like Vivien Hacker.
Now in 2016 Checkpoint are firmly established in the German-speaking markets, and thanks to his international sales team Mike’s company export successfully all over the world.
So, in January this year Vivien’s Eureko and Mike’s Checkpoint, whose global headquarters are based in Carnforth, Lancashire, enjoyed a glass of champagne and some delicious German and Austrian cakes to mark the export successes notched up in Europe’s powerhouse economy by the cooperation between the two companies.
So, to re-phrase a familiar German slogan:
VORSPRUNG DURCH EUROPÄISCHE ZUSAMMENARBEIT!
TAKING THE LEAD THROUGH EUROPEAN TEAMWORK!
Prost! And Cheers! To another ten years …
Posted: 26th April 2016