News & Views : Our Blog

Germany means business on the environment

The environmental sector offers significant opportunities in Germany now - for energy efficient, sustainable products and services - and for new ways of doing things.

In Germany, awareness of the issues facing the environment is high across the political spectrum. Germany remains at the forefront of planning to address climate change. The hesitancies of Donald Trump’s United States over protecting the environment do not affect this commitment.


Industrial units in Germany

Germany is planning to take real action in real time.

This will impact on individuals and organisations across Germany. It means a whole new raft of export opportunities arising now and into the future for the UK.

For British businesses with products and services that support increased energy efficiency this is good news.


The transition to sustainable energy is underway in your sector now

Germany has long been leading the world in the development of renewable energy and environmental technology. This ‘Energiewende’ (changing energy policy) began in Germany, with politicians across the spectrum committed to it. The current commitment is to be largely greenhouse gas neutral by 2050.

Germany is moving towards these targets right now. In November 2016, the German government adopted Climate Action Plan 2050. A significant change was the new sector-specific ‘corridors’ for reductions in emissions by 2030 compared with 1990.

Federal Environment Minister, Barbara Hendricks, said: “For the first time we have defined target ranges for individual sectors… no one can fool themselves into thinking that climate change only affects others.”

Opportunities for tomorrow’s solutions today...

Wind turbines in Germany

 This clear plan means that across the board, German businesses are taking action to meet these targets and ensure their own survival.

The sector target ‘corridors’ for reductions in greenhouse gases vary - but in many cases they will mean a drastic transformation in the way things are done.


 Manufacturing industry has to meet a target emissions reduction of around 50% by 2030 compared with 1990 - which means an increasing focus now on energy efficiency, R&D and introducing new technologies and approaches.

The transport sector sees a target reduction range of around 40% by 2030 - with a range of measures anticipated - including increased efficiency, alternative power sources, more public transport, cycling and walking and increased use of digital technology.

The typical long life of buildings means that to meet the longer term cuts for 2050, the buildings of 2030 now have a two-thirds reduction target for emissions. How? Very ambitious standards for new buildings and renovation - and the phasing out of heating systems based on fossil fuels.
These changes all mean significant opportunities for UK businesses.


For further useful and detailed information on this subject see

For hands-on help with exporting products that can provide environmental benefits to Germany contact Eureko

Posted: 3rd May 2017

Blog Articles


5 lessons learned from running my own business

February 18, 2020

Crucial lessons for survival and success I’ve learned over the past 17 years

School and Beyond...

August 15, 2019

Some reflections in Summer 2019 on how schools prepare young people for the future

Building real sales opportunities through German trade fairs

May 31, 2019

Almost every sector and type of technology is covered by a powerful trade fair/expo in Germany

Experience is their main asset

February 14, 2019

Vivien Hacker takes a look at the importance of tapping into experience

Fifteen years of Eureko

October 27, 2018

Eureko Associates: now celebrating the first 15 years: 2003-2018

Germany v England: a shared cultural good

May 30, 2018

Our latest take on the highs and lows of our linked football past - and present

Tips and techniques for translating German into English

April 08, 2018

German sentences do indeed have a beginning, a middle and an end. But not necessarily in that order

A local perspective - Growth Forum helps connect business and wider local community

March 23, 2018

How our local Growth Forum is making a real difference

Tapping into the huge German automotive sector

November 20, 2017

Nearly £400 billion turnover: the German automotive sector offers the UK major export opportunities

Negotiating with Europeans may be harder than expected

November 05, 2017

Those Brexit negotiations highlight the importance of being thoroughly prepared

A local perspective - seeing Morecambe anew

September 29, 2017

Reflections on local pride and a look to the future

Build your business in Germany with a .de website

August 18, 2017

Without one of these your business may simply be invisible in Germany

Berlin's European Destiny

August 11, 2017

A visit brings alive Berlin's past and present - and provides perspective on the future 

Choosing your export destination: the German market – big and on your doorstep...

July 20, 2017

More reasons to focus on that established, thriving market close to home

A local perspective - where business meets community

May 31, 2017

Reflections on how businesses and communities can flourish together 

Finding your trade fair route into the huge German environmental market

May 24, 2017

Attending the right key trade fair can connect your business with this thriving market

Germany means business on the environment

May 03, 2017

Innovative British companies can make the most of these export opportunities

Case Study: Hands-On Help with Exporting Checkpoint® to Germany

March 09, 2017

The Checkpoint® loose wheel nut indicator is the brain child of Mike Marczynski

Why Germany is still the land of opportunity - for doing business...

February 15, 2017

Making the most of German businesses' long term approach

Profiting from international trade fairs

January 19, 2017

A quick overview of my experiences as a regular visitor to trade fairs for over ten years

Ringing the bells for local pride

January 12, 2017

In German they call it “Lokalpatriotismus” - literally translated that’s local patriotism

Our Europe

May 20, 2016

The lasting value of our own personal bridges to our fellow Europeans

A decade of Anglo-German Collaboration

April 26, 2016

Taking the lead through European teamwork

Learning a foreign language opens up the world

February 23, 2016

Some of the key psychological, cultural and business benefits of language learning

Case Study: Translating into English for Major German Trailer Manufacturer SPIER

January 24, 2016

Like so many German businesses, SPIER has built up export markets throughout the world

What a difference a word makes

January 05, 2016

Exploring the translator's work - bringing the real meaning to life

Eureko gets region's businesses into Berlin

November 18, 2015

Helping the region’s SMEs to branch out and reach international markets

"But everyone speaks English!"

September 19, 2015

More reasons to ensure your business communicates in ways customers can relate to

On the German Business Pitch

June 28, 2015

In Germany, business strategy and football strategy are one and the same

How to keep your business healthy

June 24, 2015

Spread the risks and find new growth opportunities with an effective export strategy

Why your business needs translating

April 28, 2015

Successful businesses are investing in translations that read as though they were never translated

Let's take our skills to a world market

March 08, 2015

Making globalisation really work for us


Share this page

Submit to FacebookSubmit to TwitterSubmit to LinkedIn